Experience
Milk Makeup | Ecommerce manager
New York, NY | November 2021 - November 2023
Managed product for comprehensive consumer experiences, identifying and addressing gaps to enhance functionality. Utilized customer feedback and market research to enhance the design of product and promotional materials, achieving a 35% increase in customer satisfaction and a 10% rise in revenue.
Conducted comprehensive market research on industry trends, competitor strategies, and consumer preferences in the makeup, skincare, and fashion sectors; delivered data-driven insights in case studies for different customer demographics, enabling the company to adapt to changing market demands and achieve a 10% increase in market share.
Executed the strategic alignment of development team with commercial objectives, streamlining communication channels and ensuring on-time product updates; drove exceptional consumer interaction and a visually captivating user experience, resulting in a 20% revenue growth and a 30% improvement in customer satisfaction.
Collaborated with cross-functional teams to define and execute go-to-market strategies for feature launches, resulting in a 50% increase in feature adoption and exceeding KPIs by 35%
Evaluated product and feature improvements to align with user needs and ensure product readiness for launch; identified key areas for enhancement, resulting in a 20% increase in user satisfaction and a 15% reduction in post-launch issues.
Orchestrated the development and execution of go-to-market strategies and campaigns, leading to a significant 40% increase in customer adoption and surpassing KPIs by 25%.
RALPH LAUREN | MERCHANDISING ASSISTANT
New York, NY | August 2021 - October 2021
Streamlined project timelines and coordinated tasks across Marketing, Sales, and Operations teams; achieved 20% faster product launches and increased on-time delivery rate by 25%.
Crafted presentations for the buying team, delivering comprehensive information on new assortments, including detailed product insights and market analysis; played a key role in driving strategic purchasing decisions and achieving a 10% rise in conversion success.
Erno Laszlo | eCommerce INTERN
New York, NY | November 2020 - November 2021
Analyzed website traffic and sales data using analytics tools, deriving actionable insights for business that informed product strategy and led to a 25% increase in conversion rate.
Analyzed customer needs and market trends to prioritize high-impact tasks; implemented agile project management methodology which reduced time-to-market by 25% and increased feature adoption by 30%.
CHRISTIaN DIOR | Sales associate
New York, NY | November 2020 - February 2021
Resolved an average of 15 customer inquiries daily, providing solutions that enhanced customer satisfaction and loyalty and offering insights for product improvements for business strategy.
Leveraged direct customer interaction to gather qualitative and quantitative feedback, enabling the development of data-driven sales strategies and product recommendations; contributed to a 25% increase in customer engagement and a 10% improvement in customer loyalty.
1-800-Flowers.com, Inc. | eCommerce Intern
Carle Place, NY | June 2019 - August 2019
Responsible for site merchandising and product set up with clear communication across the cross-functional teams to notify updates on deliveries of content, decisions, status, ensuring the accuracy of all product information merchandised.
Analyzed product KPIs using Google Analytics to strategize on-site merchandising for floral collections.
Skills
UX/UI Design, UX Research, Wireframing, Prototyping, Usability Testing, Data Analysis, UED, Usability Accessibility, Heuristic Evaluation
Tools
Sketch, Figma, HotJar, Zapier, ProtoPie, Shopify, Maze, Adobe Suite
Education
Product Management - General Assembly
UX Academy – Designlab
Front End Web Development (HTML, CSS, Java Script) – General Assembly
Adobe Photoshop Bootcamp – Noble Desktop
University of Delaware, Newark, DE
Bachelor of Arts and Science: Fashion Merchandising