Experience

Milk Makeup | Ecommerce manager

New York, NY | November 2021 - November 2023

  • Managed product for comprehensive consumer experiences, identifying and addressing gaps to enhance functionality. Utilized customer feedback and market research to enhance the design of product and promotional materials, achieving a 35% increase in customer satisfaction and a 10% rise in revenue.

  • Conducted comprehensive market research on industry trends, competitor strategies, and consumer preferences in the makeup, skincare, and fashion sectors; delivered data-driven insights in case studies for different customer demographics, enabling the company to adapt to changing market demands and achieve a 10% increase in market share.

  • Executed the strategic alignment of development team with commercial objectives, streamlining communication channels and ensuring on-time product updates; drove exceptional consumer interaction and a visually captivating user experience, resulting in a 20% revenue growth and a 30% improvement in customer satisfaction.

  • Collaborated with cross-functional teams to define and execute go-to-market strategies for feature launches, resulting in a 50% increase in feature adoption and exceeding KPIs by 35%

  • Evaluated product and feature improvements to align with user needs and ensure product readiness for launch; identified key areas for enhancement, resulting in a 20% increase in user satisfaction and a 15% reduction in post-launch issues.

  • Orchestrated the development and execution of go-to-market strategies and campaigns, leading to a significant 40% increase in customer adoption and surpassing KPIs by 25%.

RALPH LAUREN | MERCHANDISING ASSISTANT

New York, NY | August 2021 - October 2021

  • Streamlined project timelines and coordinated tasks across Marketing, Sales, and Operations teams; achieved 20% faster product launches and increased on-time delivery rate by 25%.

  •  Crafted presentations for the buying team, delivering comprehensive information on new assortments, including detailed product insights and market analysis; played a key role in driving strategic purchasing decisions and achieving a 10% rise in conversion success.

Erno Laszlo | eCommerce INTERN

New York, NY | November 2020 - November 2021

  • Analyzed website traffic and sales data using analytics tools, deriving actionable insights for business that informed product strategy and led to a 25% increase in conversion rate.

  • Analyzed customer needs and market trends to prioritize high-impact tasks; implemented agile project management methodology which reduced time-to-market by 25% and increased feature adoption by 30%.

CHRISTIaN DIOR | Sales associate

New York, NY | November 2020 - February 2021

  • Resolved an average of 15 customer inquiries daily, providing solutions that enhanced customer satisfaction and loyalty and offering insights for product improvements for business strategy.

  • Leveraged direct customer interaction to gather qualitative and quantitative feedback, enabling the development of data-driven sales strategies and product recommendations; contributed to a 25% increase in customer engagement and a 10% improvement in customer loyalty.

1-800-Flowers.com, Inc. | eCommerce Intern

Carle Place, NY | June 2019 - August 2019

  • Responsible for site merchandising and product set up with clear communication across the cross-functional teams to notify updates on deliveries of content, decisions, status, ensuring the accuracy of all product information merchandised.

  • Analyzed product KPIs using Google Analytics to strategize on-site merchandising for floral collections.

Skills

UX/UI Design, UX Research, Wireframing, Prototyping, Usability Testing, Data Analysis, UED, Usability Accessibility, Heuristic Evaluation

Tools

Sketch, Figma, HotJar, Zapier, ProtoPie, Shopify, Maze, Adobe Suite

Education

Product Management - General Assembly
UX Academy – Designlab
Front End Web Development (HTML, CSS, Java Script) – General Assembly
Adobe Photoshop Bootcamp – Noble Desktop
University of Delaware, Newark, DE
Bachelor of Arts and Science: Fashion Merchandising