Time: 1 month (80 hours)
Role: End-to-end UX/UI designer
Team: 1 individual
Tools: Figma
Platform: Mobile
Challenge
There are many competitors in the fitness app space and keeping up to date with personalizing the user experience to improve their fitness lifestyle.
solution
Increase user satisfaction and personalize experience.
Potential IMPACT
Increase in user engagement
Increase in user retention
Increase in user satisfaction
Equinox
Founded in 1991 by the Erricos, Equinox redefined fitness with its luxury, holistic approach. Synonymous with upscale fitness, it offers diverse services. Embracing innovation, Equinox integrates cutting-edge equipment and technology, like its mobile app and on-demand classes. This adaptability ensures its ongoing success in the competitive fitness market.
Competitors
SOHO HOUSE
SHRED
MyFitnessPal
competitive insights
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Opportunity for users to connect with one another through music and posts related to fitness.
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Opportunity for user to se all of Equinox offerings with a seamless experience.
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Opportunity to develop more fitness lifestyle content and elevate offerings for users.
User Survey and findings
I created survey questionnaire for Equinox app users asking them about their experience, asking how often they use the app, when they use it, and if they know about other Equinox offerings.
4 out of 8 users said they did not know about the other promotions available at Equinox and that they could purchase the merchandise from the app.
50%
8 out of 8 users said they would love to see more personalization and fitness content on the app.
100%
Personalization
This is an opportunity as most fitness apps allow the opportunity for users to upload their data to track their progress. This is also an opportunity for diet content and fulfilling the complete fitness lifestyle.
Seamless Experience
Users need to see all the offerings Equinox has in a seamless experience and see all the classes and their development easily.
Connect
The gym is the “third place” users want to connect with each other to meet likeminded individuals and grow their social network.
HMW Questions
How might we support users to update their profile with their fitness data?
How might we help organize connect with one another?
How might we lead users to find all of the offerings Equinox has?
User Personas
overview
I created two user personas one organized user and one user that is interested to grow their network.
A full fitness app to upload their progress and meet with likeminded people that share the same interests.
Looking for
Organized User
“I don't just work out; I invest in my health and well-being.”
Networking
“I want to meet likeminded individuals and share content.”
Solution
Create MVP new features for the Equniox app that allows for a seamless way to find connections and develop users fitness lifestyles.
THE PRODUCT
Connect
Gym is the "third place" and there is the opportunity to support community building by leveraging app.
New markets
Opportunity to engage in food content with nutritious recipes as well as music content by sharing playlists.
Personalize
Engage users in the app with ability to track and monitor to personalize their fitness lifestyle.
streamline
Streamline content to show users what Equinox has to offer in a digestible experience.
PRODUCT OVERVIEW
next steps
In conclusion designing new features for a company I admire was rewarding. I have a lot of knowledge on the fitness industry and wanted to help improve an app I admire. The prototype was a success and I was able to inform my designs from the users I interviewed as well as the findings I found during my competitive research. The process showed me that everything is designed with the users best interest in mind by providing them with the right tools on their applications helps improve user retention and satisfaction.